When a Deal Isn't Really a Deal

Last week, we talked about the difference in artistic quality between the images taken at a photography chain or big box store and those of a credentialed photographer. Hands down, image quality is significantly higher with the latter. Despite that some of us are still tempted by the perceived bargain and convenience of the $9.95 portrait specials.

First, let's look at the bargain aspect. Most of the chain or big box store advertisements you see in newspapers or mail inserts offer a $9.95 portrait special or something similar. What you don't realize, unless you read the super fine print, until you've dressed up the kids, driven to the store and had the portrait taken is that the $9.95 portrait comes from the first photograph taken. This is irregardless of whether the kids are actually smiling, everyone looks good or it's the image you prefer. Of course, you can buy additional portraits of another image taken but there goes your attempt to save some money.

Second, are the chain and big box stores really more convenient? Unless you time it just right, most likely you aren't the only one who saw that insert and thought it would be a snap to dress up the kids for quick portrait session. After waiting in line behind all the other parents, what kind of mood are you all in and what is the condition of those previously neatly pressed outfits. Most likely the answers are irritable and sloppy.

Now, imagine this - a studio where there is no bait and switch; a studio where an appointment is easily made that guarantees no waiting; a studio that is located in a clean and relaxing facility; a studio where the photographer knows how to make everyone look and feel their best during the portrait session, children especially. That's Charlotte Image Photography and Stephen Dey.

In the end, the investment of time and money, pays for itself with a beautiful, one-of-a-kind portrait. Imagine a portrait you are proud to display and enjoy looking at every time. Now, that's worth it.